ASOS, I’ve been loyal. So loyal, in fact, that I’ve been around since the days when you were called As Seen On Screen. When you sold Sienna Miller-esque coin belts and that yellow picture frame that Monica and Rachel have over their peephole.
But things have changed. If I’m honest, it’s been happening for a while, but I didn’t want to admit it. The frisson of excitement I used to feel when clicking ‘NEW IN’ has gone. I knew things were over when I couldn’t be arsed scrolling through 4573 options to find a Christmas party dress. And therein lies part of the problem – too much choice. I find the refine options pretty useless, the site is glitchy on my work desktop (wtf am I meant to do on my lunch break?), and I just don’t love the clothes as much anymore. There’s no consistency, and instead I find myself gravitating towards brands where I know what I’m getting – ASOS tries to be a one-stop shop for every kind of person, which just makes it a nightmare to shop from.
Enter NastyGal. I used to like it when it was still Sophia Amoruso’s baby, but after she sold it to Boohoo, I wasn’t convinced it was for me anymore. Since then, the site has well and truly hit its stride and I’ve found myself shopping from it more and more. Its got a distinct sense of style which suits my own, it’s cheap, yet the quality is decent, and the choice isn’t overwhelming. I can browse every dress in 10 minutes instead of 10 hours. The styling is cool and clever. There’s every kind of knitted basic you’ll ever need, yet unique going-out stuff too.
My experience of delivery and returns has been good, and I’m now considering signing up for NGVIP – a year of next-day delivery for £7.99.
Hungry for a new online happy place? Allow me to whet your appetite…
This is from Emma Louise Connelly’s range, which I am obsessed with. She’s nailed it.